Good question! For starters, the annual cost of a full-time senior-level designer /marketing manager now exceeds £90,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilise. With the monthly plan, you can pause and resume your subscription as often as you need. We'll work closely with you to understand your needs, goals, and target audience. This will inform the initial concepts, which we'll refine through feedback and revisions until we arrive at a final product that exceeds your expectations.